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The Campbell Kids are the advertising cartoon mascot of the Campbell Soup Company. Drawn by Grace Drayton in 1904, the characters became popular almost immediately, leading to the production of dolls, cookbooks, cards, plates, T-shirts, and many other items fashioned in their likeness. The Campbell Kids have spanned many generations and still represent the Campbell Soup Company today.
One of the most prolific advertising decisions that the Campbell Soup Company made was the creation of the Campbell Kids. By 1904, the company realized they needed a character that would extol the virtues of Campbell soup. Grace Drayton, a freelance illustrator of children’s book and comic strips, was known for her chubby figures with round faces, wide-set eyes, and a pug nose. The artist modeled her characters after herself as she once stated in a newspaper interview in 1926, “I was much interested in my looks. I knew I was funny [looking].” The Campbell executives were delighted with her “round and jolly toddlers,” and thus the Campbell Kids were born.
This article uses material from the Wikipedia article "Campbell's Kids" and is licensed under the GNU Free Documentation License.
POPCULTURE2GO sells New and Gently Used Character and Advertising Collectibles from Movies, TV Shows, Comic Books, Cartoons, Advertisements, Music, Sports and more!
Business Hours
Monday through Friday
9:00 am - 5:00 pm eastern time